About

Who we are

Over 20 Years’ Experience Coaching, competing and Research in High Performance Environments.

An International Cricket coach with over 15 years experienced working in International and Professional High performance cricket. Toby Bailey is a qualified Executive coach who has worked with business leaders, international teams and researched elite athletes while studying an MSc in Performance Psychology. This research and experience informs the understanding of how to achieve elite performance and create enhanced performance.

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Why work with us

Modern Approach & Sustainable Results

Individual, Team Analysis

To maximise potential, we develop individual and team performance using bespoke tools and programs tailored to your needs.

Leadership Development

We deliver transformative Leadership Development, Coaching, and Team Dynamics programs grounded in high-performance insights from world-class athletes.

Seminars, Workshops

Through our “How to Achieve the Impossible” seminars, workshops, and motivational talks, we help individuals, businesses, and teams with performance

Epem Coaching

We help Businesses and Individuals with Seminars, Workshops & Motivational Speaking, Team Coaching and Tailored One-On-One Executive Coaching.

World Class Results

We have provided leadership development seminars to leading professional service firms and coached executives in the Banking, IT, Energy, and Sports sectors.

Sustained Performance

Toby’s extensive experience, including his ILM Level 7 Executive Coaching certification and research in Performance Psychology, ensures that our services lead to sustained, high-impact performance.

What Clients Say About Us

Wealth of knowledge, a calm presence and a sharp tactical mind

I had the privilege of working with Toby during the 2024 season, where he served as Glamorgan’s assistant coach. His impact on both the team and my personal development as a leader was invaluable.Toby brought a wealth of knowledge, a calm presence, and a sharp tactical mind to our setup.

Sam Northeast
Highest ever run scorer at Lords (338*) and Captain of Glamorgan County Cricket Club, previously Captain of Kent County Cricket Club and England A
I instantly enjoyed his coaching, philosophy and energy

Toby came to Glamorgan and I instantly enjoyed his coaching, philosophy and energy around the team. What stood out for me was his work ethic and willingness to go a little deeper into conversations around mindset and performance. He was observant and asked questions to get us all thinking of ways to improve not just as an individual but as a team.

Colin Ingram
International Cricketer, South Africa.
Passion and enthusiasm for performance optimisation

I have known Toby for more than 10 years and can testify to the high level of professionalism and personal values he brings to his work. Toby exhibits a passion and enthusiasm for performance optimisation. This is clear in his career accomplishments in sport where he is recognised as an excellent performance coach.

John Ferguson
Managing Partner at John Ferguson Leadership
Significantly impacted my professional growth

I had the pleasure of working with Toby Bailey during a series of coaching sessions that significantly impacted my professional growth. Having never been coached before, I was initially unsure of what to expect, but Toby’s approach was both insightful and practical.

Stuart McLaughlin
Director of IT and Facilities at Scottish National Investment Bank
Supportive space for honest reflection

I worked with Toby as my coach during a challenging transition period after being made redundant. His ability to listen deeply and provide thoughtful guidance was exactly what I needed at such a pivotal moment in my career. He also helped me develop my own personal brand ahead of starting a new role in management consulting.

Rich Adams
Operations Director, Energy Industry
Athletes and coaches noticed his exceptional technical knowledge

Toby came with a reputation as a high-quality coach and simply exceeded expectations. We worked closely together on some tough coaching and human challenges and a few things stood out: Genuineness, authenticity and generosity with his time went without saying.

Stephen Rollnick
Honorary Distinguished Professor and Clinical Psychologist -Co-founder of Motivational Interviewing
Helped me grow in his various roles at Cricket Scotland

Toby has been a large influence on my cricketing career to date in coaching and guidance. He was my first professional head coach in the regional programme in Scotland and helped me grow in his various roles at Cricket Scotland as a player and a person which has allowed me to represent Scotland with great pride and put in performances for my country.

George Munsey
International Cricketer
One of the most insightful and inspiring coaches

What sets Toby apart is his ability to truly connect with people, understanding their unique personalities to bring out the best in them both on and off the field. His natural leadership and team-building skills created an environment where players thrived and exceeded expectations.

Kyle Coetzer MBE
International Cricketer and Coach